S4 E1 - Matt Sattel

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The AdPod

Wayne Blodwell

40 episodes

3 months ago

The AdPod is a podcast dedicated to discussing topics in the advertising industry. We’ll be releasing a new regular podcast with a different special guest each time, who is an expert within the topic area being discussed. The purpose of the podcast is to educate advertising industry professionals on complex but important topics that underpin the industry, in an easy to digest way.

Hosted on Acast. See acast.com/privacy for more information.

All content for The AdPod is the property of Wayne Blodwell and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Hosted on Acast. See acast.com/privacy for more information.

S4 E1 - Matt Sattel - SSPs

The AdPod

35 minutes 7 seconds

2 years ago

S4 E1 - Matt Sattel - SSPs

In this episode Wayne is joined by Matt Sattel, SVP of Global Buyer Development at OpenX, a leading global supply side platform.

SSPs are one of the earliest adtech categories and over the years their role in enabling supply to connect with demand has evolved. In some cases, many call into question if they are even necessary in the current programmatic market.

Wayne & Matt cover their evolution, their purpose, and what the future of them is.

Hosted on Acast. See acast.com/privacy for more information.