S3 E7 - Ollie Shayer - Retail Media

https://is1-ssl.mzstatic.com/image/thumb/Podcasts125/v4/5c/cf/7d/5ccf7d04-cc05-bf62-602f-f475c36cb6cb/mza_14604950580560005485.jpeg/600x600bb.jpg

The AdPod

Wayne Blodwell

40 episodes

3 months ago

The AdPod is a podcast dedicated to discussing topics in the advertising industry. We’ll be releasing a new regular podcast with a different special guest each time, who is an expert within the topic area being discussed. The purpose of the podcast is to educate advertising industry professionals on complex but important topics that underpin the industry, in an easy to digest way.

Hosted on Acast. See acast.com/privacy for more information.

All content for The AdPod is the property of Wayne Blodwell and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Hosted on Acast. See acast.com/privacy for more information.

S3 E7 - Ollie Shayer - Retail Media

The AdPod

31 minutes 6 seconds

2 years ago

S3 E7 - Ollie Shayer - Retail Media

This week Wayne sits down with Ollie Shayer who is the Omni-Media Director at Boots UK.

In this episode they discuss the rise of retail media networks. Ollie's role covers both the buy and sell side at Boots UK, so provides fantastic perspectives on how to work collaboratively within a business, putting the customer first and what the future of retail media looks like.

Hosted on Acast. See acast.com/privacy for more information.