S3 E10 - Tom Triscari - ANA Programmatic Report

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The AdPod

Wayne Blodwell

40 episodes

3 months ago

The AdPod is a podcast dedicated to discussing topics in the advertising industry. We’ll be releasing a new regular podcast with a different special guest each time, who is an expert within the topic area being discussed. The purpose of the podcast is to educate advertising industry professionals on complex but important topics that underpin the industry, in an easy to digest way.

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All content for The AdPod is the property of Wayne Blodwell and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Hosted on Acast. See acast.com/privacy for more information.

S3 E10 - Tom Triscari - ANA Programmatic Report

The AdPod

44 minutes 15 seconds

2 years ago

S3 E10 - Tom Triscari - ANA Programmatic Report

In this episode Wayne sits down with Tom Triscari, a programmatic economist and founder of Lemonade Projects. Tom helped the ANA (association of national advertisers in the USA) with their long awaited report into the programmatic supply chain.

In this episode Tom & Wayne discuss;

The findings of the report
Information asymmetry
Misaligned incentives
Tips that buyers can take to overcome issues highlighted

The 'first look' report can be found here - https://www.ana.net/miccontent/show/id/rr-2023-06-ana-programmatic-transparency-first-look

Hosted on Acast. See acast.com/privacy for more information.