Ep. 15: What SaaS Buyers Really Want: How to Remove Friction and Drive Adoption

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The Adoption Curve

iorad

17 episodes

3 days ago

Welcome to the Adoption Curve podcast. Over the course of this series, we'll dive into what learning and enablement leaders are really doing every day to move beyond reactive training, bridge the gap between leadership vision and frontline needs, and unlock the true value of their technology investments. Join host Sean Adams as he uncovers the frameworks, strategies, and practical approaches that turn technology from a cost center into a competitive advantage.

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Ep. 15: What SaaS Buyers Really Want: How to Remove Friction and Drive Adoption

The Adoption Curve

46 minutes 32 seconds

1 month ago

Ep. 15: What SaaS Buyers Really Want: How to Remove Friction and Drive Adoption

Check out iorad’s interactive tutorial builder: https://www.iorad.com

What SaaS Buyers Really Want: How to Remove Friction and Drive Adoption

This is a special collab episode between The Adoption Curve and SaaS Therapy, where Sean Adams and Todd Kirk team up to explore what SaaS buyers truly value after the sale—removing friction, driving adoption, and turning tools into outcomes.

Todd (VP of Software Engagement Advisory at BrainStorm Inc.) and Sean (Chief Revenue Officer at iorad) blend their experiences from both sides of the SaaS table to unpack:

• Why features don’t sell—outcomes do• How IT champions think (and what they really want from vendors)

• The mindset shift from implementation to adoption

• Tactics you can use immediately to reduce post-sale friction

If you're a product leader, customer success manager, or SaaS founder aiming to increase adoption and reduce churn, this episode delivers a roadmap for building real, lasting value.

💡 FREE RESOURCE: THE PROACTIVE POST-SALE PLAYBOOK – https://drive.google.com/file/d/1hnHqqu8P58e5ha-sGa0u5ldejjxb-lmh/view?usp=sharing

SOCIALS

👨‍💻 Connect with Sean — https://www.linkedin.com/in/sean-adams-sales/

👨‍💻 Connect with Todd — https://www.linkedin.com/in/toddjeffreykirk/

🌍 IORAD website — https://www.iorad.com⏰

TIMESTAMPS

00:00 — Episode intro & podcast crossover

04:30 — What SaaS buyers are really looking for

10:15 — Common friction points in onboarding

17:45 — Strategies to remove friction and increase adoption

24:30 — How to surface unseen value for IT champions

30:10 — Translating adoption into expansion

#SoftwareAdoption #UserEnablement #SaaSSuccess #CustomerOutcomes #TechImplementation