Check out iorad's interactive tutorial builder: https://www.iorad.comCustomer Education Activation Playbook: Courtney Sembler on Driving Adoption Through LearningIn this episode of The Adoption Curve, I sit down with Courtney Sembler, Senior Director of HubSpot Academy, to discuss building a global education engine and share practical frameworks for learning and development leaders.Courtney reveals how customer education can directly drive retention, activation, and acquisition—and explains why starting with small wins is critical to gaining leadership buy-in. We also dive into her four-quadrant team model and HubSpot Academy’s proactive product sync strategy that you can implement immediately to scale education content without sacrificing quality.If you're a customer education leader, enablement strategist, or L&D professional looking to operationalize your academy or training team, this conversation provides the exact steps you need.💡 FREE RESOURCE: Customer Education Activation Framework - book.iorad.com/adoption-curveSOCIALS:👨‍💻 Connect with Sean - https://www.linkedin.com/in/sean-adams-sales/👨‍💻 Connect with Courtney - https://www.linkedin.com/in/courtney-sembler-b3394951/🌍 IORAD website - https://www.iorad.com⏰ TIMESTAMPS00:00: Courtney’s 10-year journey at HubSpot03:32: How HubSpot Academy got started and scaled06:01: Getting buy-in from leadership for customer education08:23: Breaking down the 65-person global team10:02: ROI metrics: 700K leads, 13% retention lift12:53: Navigating internal partnerships across CS, Marketing & Product19:27: Automating product education updates with Zapier24:04: Content localization and standardization tips28:47: Using the “Why, How, What” framework for video lessons39:41: AI’s role in content accuracy, efficiency, and personalization46:05: Why AI won’t replace CE—but it will supercharge your strategy#SoftwareAdoption #CustomerEducation #EmployeeEnablement #InteractiveTraining #ChangeManagement #TechStackOptimization