Yulia Aslamova: Co-Founder @ DRIM on influencer marketing, personal branding and India

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The Adi Podcast | Startups, Tech, AI, Venture Capital, Fundraising, India & more!

Adi | Entrepreneur | Creator | Builder

6 episodes

3 days ago

Hi, I'm Adi. I’m a builder and tinkerer at heart, a serial entrepreneur who loves dissecting businesses and staying on the edge in the ever-evolving world of early stage startups, tech and AI. Why did I start this podcast? After seeing so many incredible stories of startups, tech and life unfold right before my eyes, one day I got up and decided that I have to be the one to tell those stories. So follow along with me as we journey into the trials and tribulations, glories and triumphs of my fellow friends, leaders and entrepreneurs.

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Yulia Aslamova: Co-Founder @ DRIM on influencer marketing, personal branding and India

The Adi Podcast | Startups, Tech, AI, Venture Capital, Fundraising, India & more!

1 hour 27 minutes 11 seconds

8 months ago

Yulia Aslamova: Co-Founder @ DRIM on influencer marketing, personal branding and India

Yulia Aslamova is the Head of Asia at DRIM and Co-founder of MakeSuccess. With over 12 years of experience in marketing, growth, and entrepreneurship, Yulia specializes in driving customer acquisition and brand awareness through influencer marketing. At DRIM, she leads the expansion of a performance-driven influencer marketing platform trusted by global brands like Domino’s, McDonald's, AliExpress, and Amazon. Through MakeSuccess, she helps international tech startups and IT companies establish a strong presence in India.In this episode, we explore the future of influencer marketing and business expansion in Asia:- The evolution of influencer marketing and the impact of the cost-per-action model.- Strategies for global brands to scale in India’s dynamic market.- Lessons from scaling DRIM and working with 300k+ bloggers.- Key insights into growth marketing, community building, and digital PR.Yulia also shares her journey—from leading marketing at SEMrush and Nimbella (acquired by Digital Ocean) to co-founding an advisory board for startups. We dive into her experiences building brand awareness, fostering strategic partnerships, and successfully launching global businesses in India.DRIM:https://drim.oneYulia:LinkedIn: https://www.linkedin.com/in/yulialundAdi:LinkedIn: https://www.linkedin.com/in/TheOfficialAdiTwitter: https://twitter.com/The_OfficialAdiTimeline00:00 Empowering Women in India00:12 The Reality of Influencers in India00:47 Facing Hate and Challenges01:44 Early Life in Russia03:04 Educational Journey05:49 Transition to Marketing08:27 Starting a Career in Marketing11:59 Navigating the Indian Job Market14:48 Financial Independence15:04 The Evolution of Marketing16:10 Founding DRM16:50 The Mission of DRM23:44 Cost Per Action Model25:17 Influencer Marketing Strategies33:19 SEO and AI: The Future42:44 Business Growth43:23 Influencer Collaborations43:37 Brand Control and Creative Freedom44:51 The Journey of an Influencer45:07 From Entrepreneur to Influencer46:36 Navigating Cultural Expectations48:23 Facing Online Hate and Privacy Concerns50:10 Reevaluating the Influencer Path51:35 Empowering Women Through Influence58:50 Work-Life Balance: Myth or Reality?01:06:54 Women Empowerment01:10:53 Personal Branding vs. Company Branding01:15:03 Monetizing as a Micro-Influencer01:21:01 Public Speaking and Personal Growth01:22:30 Future Goals for DRIM and Personal Aspirations