In this episode of The Adapter’s Advantage podcast, Neil Patwardhan, Senior Vice President of Sales at Accenture, shares his experiences navigating cultural differences in B2B sales. Neil discusses his unique career journey from the United States to Singapore, highlighting the importance of adapting sales strategies to different cultural contexts. He emphasizes the value of building trust, both internally with teams and externally with clients, and offers practical insights into the nuances of doing business in Asia. Neil also explores how to effectively co-create localized sales strategies and the critical role of listening and understanding cultural norms in building successful client relationships. Tune in to gain valuable perspectives on mastering international sales and thriving in diverse markets.