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The Ad Watchers
BBB National Programs
10 episodes
1 month ago
Join National Advertising Division attorneys on this podcast as they explore advertising claims and what it means to put them to the truthfulness test.
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All content for The Ad Watchers is the property of BBB National Programs and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Join National Advertising Division attorneys on this podcast as they explore advertising claims and what it means to put them to the truthfulness test.
Show more...
Non-Profit
Business,
News,
Tech News
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Expanding Knowledge of Soft Law – What is CISR?
The Ad Watchers
24 minutes 55 seconds
5 months ago
Expanding Knowledge of Soft Law – What is CISR?
The U.S. advertising industry founded the National Advertising Division (NAD) to build consumer trust in advertising and support fair competition in the marketplace. Through this soft law model, responsible brands voluntarily discontinue or modify challenged misleading ad claims. In this era of deregulation, industry leaders can learn from the advertising industry and keep moving forward … Continue reading Expanding Knowledge of Soft Law – What is CISR? →
The Ad Watchers
Join National Advertising Division attorneys on this podcast as they explore advertising claims and what it means to put them to the truthfulness test.