Today, I want to discuss the five stages of marketing your consultancy practice. From my experience with hundreds of consultancy firms and my own practice, I've identified five distinct ways consultancy firms market their services. These stages align with the historical ages of growth: Stone Age, Agricultural Age, Industrial Age, Information Age, and the Conceptual Age. Let's explore each of these in detail.
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Today, I want to discuss the five stages of marketing your consultancy practice. From my experience with hundreds of consultancy firms and my own practice, I've identified five distinct ways consultancy firms market their services. These stages align with the historical ages of growth: Stone Age, Agricultural Age, Industrial Age, Information Age, and the Conceptual Age. Let's explore each of these in detail.
77 - Consultancy Practice or Consultancy Business?
The Accepted Authority
20 minutes
1 year ago
77 - Consultancy Practice or Consultancy Business?
In this episode of The Accepted Authority Podcast, I discuss the difference between a consultancy practice and a consultancy business. I see most of the consultancy firms that I come across being run as a consultancy practice, which tend to end up being complex operations lacking consistency and predictability around the outcomes they are striving for. This is in contrast to the few that are run as a consultancy business, which tend to be systemized, scalable efficient operations with ...
The Accepted Authority
Today, I want to discuss the five stages of marketing your consultancy practice. From my experience with hundreds of consultancy firms and my own practice, I've identified five distinct ways consultancy firms market their services. These stages align with the historical ages of growth: Stone Age, Agricultural Age, Industrial Age, Information Age, and the Conceptual Age. Let's explore each of these in detail.
