Today, I want to discuss the five stages of marketing your consultancy practice. From my experience with hundreds of consultancy firms and my own practice, I've identified five distinct ways consultancy firms market their services. These stages align with the historical ages of growth: Stone Age, Agricultural Age, Industrial Age, Information Age, and the Conceptual Age. Let's explore each of these in detail.
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Today, I want to discuss the five stages of marketing your consultancy practice. From my experience with hundreds of consultancy firms and my own practice, I've identified five distinct ways consultancy firms market their services. These stages align with the historical ages of growth: Stone Age, Agricultural Age, Industrial Age, Information Age, and the Conceptual Age. Let's explore each of these in detail.
75 - The Need For Speed In Selling Consulting Services - Not
The Accepted Authority
21 minutes
1 year ago
75 - The Need For Speed In Selling Consulting Services - Not
Many consultants display and obvious need for speed when it comes to selling their consulting services. However, this need for speed is counter productive to results. Your need for speed in selling your consultancy services undermines your authority, which ultimately undermines your sales effectiveness and your financial results. In this episode, I explain why many consultants display a need for speed, but also describe how to sidestep that need for speed to be able to establish, main...
The Accepted Authority
Today, I want to discuss the five stages of marketing your consultancy practice. From my experience with hundreds of consultancy firms and my own practice, I've identified five distinct ways consultancy firms market their services. These stages align with the historical ages of growth: Stone Age, Agricultural Age, Industrial Age, Information Age, and the Conceptual Age. Let's explore each of these in detail.
