Today, I want to discuss the five stages of marketing your consultancy practice. From my experience with hundreds of consultancy firms and my own practice, I've identified five distinct ways consultancy firms market their services. These stages align with the historical ages of growth: Stone Age, Agricultural Age, Industrial Age, Information Age, and the Conceptual Age. Let's explore each of these in detail.
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Today, I want to discuss the five stages of marketing your consultancy practice. From my experience with hundreds of consultancy firms and my own practice, I've identified five distinct ways consultancy firms market their services. These stages align with the historical ages of growth: Stone Age, Agricultural Age, Industrial Age, Information Age, and the Conceptual Age. Let's explore each of these in detail.
73 - Your Competitive Strategy To Differentiate Your Consultancy Firm
The Accepted Authority
18 minutes
1 year ago
73 - Your Competitive Strategy To Differentiate Your Consultancy Firm
Many owners of consultancy firms struggle to differentiate their consulting practice from their competitors and often have to compete against them to present proposals. Often in these situations, the cheapest quote wins. This is not a situation you want to be in. The challenge around lack of differentiation basically comes down a failure to do the deep thinking and the hard work to develop a winning competitive strategy. Without a winning competitive strategy, your firm is ...
The Accepted Authority
Today, I want to discuss the five stages of marketing your consultancy practice. From my experience with hundreds of consultancy firms and my own practice, I've identified five distinct ways consultancy firms market their services. These stages align with the historical ages of growth: Stone Age, Agricultural Age, Industrial Age, Information Age, and the Conceptual Age. Let's explore each of these in detail.
