Today, I want to discuss the five stages of marketing your consultancy practice. From my experience with hundreds of consultancy firms and my own practice, I've identified five distinct ways consultancy firms market their services. These stages align with the historical ages of growth: Stone Age, Agricultural Age, Industrial Age, Information Age, and the Conceptual Age. Let's explore each of these in detail.
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Today, I want to discuss the five stages of marketing your consultancy practice. From my experience with hundreds of consultancy firms and my own practice, I've identified five distinct ways consultancy firms market their services. These stages align with the historical ages of growth: Stone Age, Agricultural Age, Industrial Age, Information Age, and the Conceptual Age. Let's explore each of these in detail.
72 - How To Become The Accepted Authority In Your Field
The Accepted Authority
20 minutes
1 year ago
72 - How To Become The Accepted Authority In Your Field
What does it take as an owner of a consultancy practice to be regarded as the accepted authority in your field? Does it need someone to appoint you to that position? Of course that's not how it happens. Does it need us to claim that position? Well, yes and no. We can't just claim to be the authority and then go on doing what we've always done and just keep doing the same things as our competitors do. We have to be different and stand out so that our target market acknowledges that...
The Accepted Authority
Today, I want to discuss the five stages of marketing your consultancy practice. From my experience with hundreds of consultancy firms and my own practice, I've identified five distinct ways consultancy firms market their services. These stages align with the historical ages of growth: Stone Age, Agricultural Age, Industrial Age, Information Age, and the Conceptual Age. Let's explore each of these in detail.
