For years, Google has been the primary gateway to the internet. If you wanted to be found, you needed to rank. But today, that dominance is being challenged like never before, from all sides. In this episode, we’re diving into the shifting landscape of search: how AI is changing what we see, why regulators are putting pressure on Google’s ad empire, and how user behavior is rapidly evolving. Whether you’re a business owner, marketer, or just someone trying to keep up, these changes could reshape our strategies to be found online. If this sounds interesting, stick with me and let's explore more together in this two-part series.