Today, I want to talk about how SEO is hard and getting harder these days. Search engine optimization is no longer just about keywords and backlinks—it’s evolving rapidly alongside changes in how customers search and how search engines deliver results. We all need to shift, learn, and evolve to stay visible and competitive. 

To keep up, it's essential to move beyond traditional tactics and embrace strategies designed for today’s search landscape.

If this sounds interesting, stick with me, and let's explore some of the ways that you might be able to pivot and stay competitive.