Something will go viral on Tuesday, we'll scramble to create our version by Wednesday, and by Thursday, it's already over. We're running faster and faster. In the end, we feel like we've ended up in the same place.

But there's honestly a better way.

Success can actually be found by doing less, with a renewed focus on vibe instead of virality. Some are calling this the Vibe Economy, where consistent resonance matters more than viral reach. I'd like to just call it Vibe Marketing.

Instead of "What's trending with the masses?" people are remembering to ask "What does our unique audience want and need to feel right now?"

It's a subtle shift, but it can change everything.