In this episode, we dive into the research by Sepehr Ghazinoory and Parvaneh Aghaei, which explores the use of metaphors as a research strategy in the social sciences and humanities. The authors classify various types of metaphors and propose a structured process for conducting metaphor-based research, inspired by creative thinking processes. They introduce a "fitting test" with seven principles to ensure the appropriateness of chosen metaphors. The paper emphasizes that metaphors shape our conceptual systems and actions, advocating for their methodical use in theorizing and understanding complex concepts. Tune in to learn how this approach can be practically applied across various fields of study.