Why does losing feel so much worse than winning feels good? In this episode, John and Matt revisit one of their most honest conversations—from a time when markets were down and emotions were running high. They break down the concept of loss aversion and how it quietly shapes our decisions, often without us realizing it. 00:32 Revisiting Loss Aversion 02:26 Behavioral Insights and Market Reactions 06:12 Practical Strategies for Managing Loss Aversion 11:55 Personal Experiences and Professional Advice 19:29 The Importance of Professional Guidance 32:27 Conclusion and Final Thoughts