Cracking the European IT Market: GTM Strategies & Masterclass with Peter Dibbern. In this powerhouse episode of The ABM Way, Omprakash sits down with Peter Dibbern, CMO of Cosmo Consult, one of Europe’s top Microsoft partners, who will reveal the real-world challenges and strategies of building a pipeline in a conservative, engineering-driven market like Germany. From building your pipeline without vendor dependency to crafting field events that convert, this conversation is a must-...
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Cracking the European IT Market: GTM Strategies & Masterclass with Peter Dibbern. In this powerhouse episode of The ABM Way, Omprakash sits down with Peter Dibbern, CMO of Cosmo Consult, one of Europe’s top Microsoft partners, who will reveal the real-world challenges and strategies of building a pipeline in a conservative, engineering-driven market like Germany. From building your pipeline without vendor dependency to crafting field events that convert, this conversation is a must-...
Episode 6: People first GTM. Building relationships, Scaling, and metrics for a successful GTM in 2024|Mark Kilens
The ABM Way!
28 minutes
1 year ago
Episode 6: People first GTM. Building relationships, Scaling, and metrics for a successful GTM in 2024|Mark Kilens
Join Mark Kilens, the co-founder of TACK, and me in discussing "People first Go-To-Market." Here, Mark discusses: 1. Importance of building relationships and partnerships with customers. 2. Role of technology and data in people First go-to-market 3. Community-led growth 4. The potential impact of AI on go-to-market strategies and more. Thanks for listening. What can we do to improve the show? Read our exclusive weekly Newsletter with more insightful conversations, exciti...
The ABM Way!
Cracking the European IT Market: GTM Strategies & Masterclass with Peter Dibbern. In this powerhouse episode of The ABM Way, Omprakash sits down with Peter Dibbern, CMO of Cosmo Consult, one of Europe’s top Microsoft partners, who will reveal the real-world challenges and strategies of building a pipeline in a conservative, engineering-driven market like Germany. From building your pipeline without vendor dependency to crafting field events that convert, this conversation is a must-...
