Cracking the European IT Market: GTM Strategies & Masterclass with Peter Dibbern. In this powerhouse episode of The ABM Way, Omprakash sits down with Peter Dibbern, CMO of Cosmo Consult, one of Europe’s top Microsoft partners, who will reveal the real-world challenges and strategies of building a pipeline in a conservative, engineering-driven market like Germany. From building your pipeline without vendor dependency to crafting field events that convert, this conversation is a must-...
All content for The ABM Way! is the property of Omprakash Karuppanan and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Cracking the European IT Market: GTM Strategies & Masterclass with Peter Dibbern. In this powerhouse episode of The ABM Way, Omprakash sits down with Peter Dibbern, CMO of Cosmo Consult, one of Europe’s top Microsoft partners, who will reveal the real-world challenges and strategies of building a pipeline in a conservative, engineering-driven market like Germany. From building your pipeline without vendor dependency to crafting field events that convert, this conversation is a must-...
Episode 5:How to choose the right pilot program for your ABM in 2024| Andrei Zinkevich
The ABM Way!
52 minutes
1 year ago
Episode 5:How to choose the right pilot program for your ABM in 2024| Andrei Zinkevich
How to choose the right pilot program for your ABM in 2024. Welcome to another episode of the ABM Way. In this episode, we have a special guest, Andrei Zinkevich from Full Funnel who shares valuable insights on creating a successful pilot program for account-based marketing (ABM). Throughout the conversation, Andrei provides a framework for conducting a pilot and highlights key considerations for building a lean team, managing resources, and generating demand. The key po...
The ABM Way!
Cracking the European IT Market: GTM Strategies & Masterclass with Peter Dibbern. In this powerhouse episode of The ABM Way, Omprakash sits down with Peter Dibbern, CMO of Cosmo Consult, one of Europe’s top Microsoft partners, who will reveal the real-world challenges and strategies of building a pipeline in a conservative, engineering-driven market like Germany. From building your pipeline without vendor dependency to crafting field events that convert, this conversation is a must-...
