Cracking the European IT Market: GTM Strategies & Masterclass with Peter Dibbern. In this powerhouse episode of The ABM Way, Omprakash sits down with Peter Dibbern, CMO of Cosmo Consult, one of Europe’s top Microsoft partners, who will reveal the real-world challenges and strategies of building a pipeline in a conservative, engineering-driven market like Germany. From building your pipeline without vendor dependency to crafting field events that convert, this conversation is a must-...
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Cracking the European IT Market: GTM Strategies & Masterclass with Peter Dibbern. In this powerhouse episode of The ABM Way, Omprakash sits down with Peter Dibbern, CMO of Cosmo Consult, one of Europe’s top Microsoft partners, who will reveal the real-world challenges and strategies of building a pipeline in a conservative, engineering-driven market like Germany. From building your pipeline without vendor dependency to crafting field events that convert, this conversation is a must-...
Episode 13:Why Marketing Ops Is Your GTM Pit Crew and Not a Tech Helpdesk| Darrell Alfonso
The ABM Way!
48 minutes
3 months ago
Episode 13:Why Marketing Ops Is Your GTM Pit Crew and Not a Tech Helpdesk| Darrell Alfonso
Why Marketing Ops Is Your GTM Pit Crew — Not a Tech Helpdesk. In this powerhouse episode, I’m joined by Darrell Alfonso, Director of Marketing Strategy & Operations at Indeed and one of the most respected voices in the global marketing ops community. We dive deep into the evolving role of marketing ops, far beyond dashboards and tools. Darrell shares why ops should be the strategic backbone of GTM, how to architect a bowtie funnel that drives expansion revenue, and what most SaaS teams ...
The ABM Way!
Cracking the European IT Market: GTM Strategies & Masterclass with Peter Dibbern. In this powerhouse episode of The ABM Way, Omprakash sits down with Peter Dibbern, CMO of Cosmo Consult, one of Europe’s top Microsoft partners, who will reveal the real-world challenges and strategies of building a pipeline in a conservative, engineering-driven market like Germany. From building your pipeline without vendor dependency to crafting field events that convert, this conversation is a must-...
