Cracking the European IT Market: GTM Strategies & Masterclass with Peter Dibbern. In this powerhouse episode of The ABM Way, Omprakash sits down with Peter Dibbern, CMO of Cosmo Consult, one of Europe’s top Microsoft partners, who will reveal the real-world challenges and strategies of building a pipeline in a conservative, engineering-driven market like Germany. From building your pipeline without vendor dependency to crafting field events that convert, this conversation is a must-...
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Cracking the European IT Market: GTM Strategies & Masterclass with Peter Dibbern. In this powerhouse episode of The ABM Way, Omprakash sits down with Peter Dibbern, CMO of Cosmo Consult, one of Europe’s top Microsoft partners, who will reveal the real-world challenges and strategies of building a pipeline in a conservative, engineering-driven market like Germany. From building your pipeline without vendor dependency to crafting field events that convert, this conversation is a must-...
Episode 11: From the Dawn of the Internet to AI-Insights from a 3-Decade Expert in Branding,SEO and ABM-Patricia McParland
The ABM Way!
31 minutes
10 months ago
Episode 11: From the Dawn of the Internet to AI-Insights from a 3-Decade Expert in Branding,SEO and ABM-Patricia McParland
In this episode of The ABM Way, Omprakash discusses with Patricia McParland, VP of Marketing at MetricStream, a leader in governance, risk, and compliance (GRC) software solutions. With over three decades of B2B marketing experience, Patricia shares her expert insights on how marketers can navigate the evolving digital landscape while staying rooted in the timeless fundamentals of marketing success. This episode discusses: The Evolution of Marketing, from the rise of the Internet to the integ...
The ABM Way!
Cracking the European IT Market: GTM Strategies & Masterclass with Peter Dibbern. In this powerhouse episode of The ABM Way, Omprakash sits down with Peter Dibbern, CMO of Cosmo Consult, one of Europe’s top Microsoft partners, who will reveal the real-world challenges and strategies of building a pipeline in a conservative, engineering-driven market like Germany. From building your pipeline without vendor dependency to crafting field events that convert, this conversation is a must-...
