Cracking the European IT Market: GTM Strategies & Masterclass with Peter Dibbern. In this powerhouse episode of The ABM Way, Omprakash sits down with Peter Dibbern, CMO of Cosmo Consult, one of Europe’s top Microsoft partners, who will reveal the real-world challenges and strategies of building a pipeline in a conservative, engineering-driven market like Germany. From building your pipeline without vendor dependency to crafting field events that convert, this conversation is a must-...
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Cracking the European IT Market: GTM Strategies & Masterclass with Peter Dibbern. In this powerhouse episode of The ABM Way, Omprakash sits down with Peter Dibbern, CMO of Cosmo Consult, one of Europe’s top Microsoft partners, who will reveal the real-world challenges and strategies of building a pipeline in a conservative, engineering-driven market like Germany. From building your pipeline without vendor dependency to crafting field events that convert, this conversation is a must-...
Episode 10: Why your ABM advertising doesn't work and how to fix it with Yulia Olennikova
The ABM Way!
32 minutes
1 year ago
Episode 10: Why your ABM advertising doesn't work and how to fix it with Yulia Olennikova
In this episode of The ABM WAY Omprakash karuppanan and Yulia Olennikova from N.Rich discuss on: Why your ABM advertising doesn't work and how to fix it! Are display ads worth the cost?Do Display ads still work?How can I personalize ads in scale?Do we need expensive ABM ad platforms?These and many more questions, In this episode, we discussed: Personalization beyond just having logos and names on landing pages.Importance of buyer journey-specific content and Personalization throughout t...
The ABM Way!
Cracking the European IT Market: GTM Strategies & Masterclass with Peter Dibbern. In this powerhouse episode of The ABM Way, Omprakash sits down with Peter Dibbern, CMO of Cosmo Consult, one of Europe’s top Microsoft partners, who will reveal the real-world challenges and strategies of building a pipeline in a conservative, engineering-driven market like Germany. From building your pipeline without vendor dependency to crafting field events that convert, this conversation is a must-...
