Welcome to The ABM Voice, a podcast on Account-based Marketing and Experience!
B2B marketing & sales processes have been evolving in the last few years in response to change in buying patterns and increased digital adoption.
The Covid pandemic has expedited this shift and forced Marketing, Sales, and Revenue teams to redraw their old playbooks for a new world that has transformed itself for a digital-first or even digital-only buying experience. The ABM voice is a step towards democratizing Account-based Marketing and helping organizations Accomplish and Accelerate to the new way.
All content for The ABM Voice is the property of A Recotap Production and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to The ABM Voice, a podcast on Account-based Marketing and Experience!
B2B marketing & sales processes have been evolving in the last few years in response to change in buying patterns and increased digital adoption.
The Covid pandemic has expedited this shift and forced Marketing, Sales, and Revenue teams to redraw their old playbooks for a new world that has transformed itself for a digital-first or even digital-only buying experience. The ABM voice is a step towards democratizing Account-based Marketing and helping organizations Accomplish and Accelerate to the new way.
S02E24: Unlocking B2B Growth: Strategies and Insights from Jolie Shapiro of Caspian Studios
The ABM Voice
35 minutes
1 year ago
S02E24: Unlocking B2B Growth: Strategies and Insights from Jolie Shapiro of Caspian Studios
SHOW PROFILE
Welcome to the ABM Voice podcast where we interview leading B2B sales & marketing experts about their ideas, best practices, & the latest trends that can help you in your ABM journey.
GUEST PROFILE
Jolie Shapiro's insightful career journey & innovative marketing strategies provide valuable insights into the dynamic realm of B2B marketing, showcasing the intersection of creativity, technology, & community building.
With an eye on the future, Caspian Studios, under Jolie's leadership, positions itself for deeper data analytics & optimization, recognizing the evolving role of ABM tech in streamlining processes while maintaining a human touch in personalized engagement.
* Linkedin Profile [https://www.linkedin.com/in/jolieshapiro/]
* Company Website [https://www.caspianstudios.com/]
HOST PROFILE
Arun Gopalaswami, an ABM Evangelist, is the CEO of Recotap - a personalization-focused ABM product. Recotap, being an AI-powered Account-based Marketing platform, helps marketers to programmatically reach high-value Accounts, at scale, using the power of data &personalization. It has been purpose-built for B2B companies to boost their marketing effectiveness by 2X.
Previously, He had co-founded a for-profit social enterprise brand - MarketStreat - to facilitate direct market access to micro & small business owners using technology & digital interventions.
In his previous stints at corporate enterprises, he has worked extensively in identifying &delivering business values to his clients, including several Fortune 100 companies, in the Telecom, Banking, &Service industry verticals.
He is very happy to connect with like-minded folks who are interested in ABM & B2B marketing.
You can connect or follow his LinkedIn profile or even get in touch with him through Recotap.
* LinkedIn [https://linkedin.com/in/arung]
* Company Website [https://www.recotap.com]
KEY TAKEAWAYS
* Evolution of demand gen, shifts from blogging & SEO to a focus on dark social, community-building & co-marketing initiatives.
* Demand creation involves engaging the 95% of prospects not currently in the market by creating brand awareness & interest.
* Demand gen is more MQL-focused, emphasizing lead capture through various channels.
* Intersection of demand creation, demand gen, & ABM, with Caspian using podcasts & webinars for demand creation &d ABM.
* Retargeting, newsletters, & webinars used for nurturing prospects in the middle to bottom of the funnel.
* Gift campaigns, CEO engagement on LinkedIn, & personalized interventions are employed to accelerate pipeline movement.
* Their podcast features discussions on B2B content marketing using pop culture references, appealing to specific personas in their ideal customer profile (ICP).
* Sales handoff occurs primarily for inbound leads & those engaged through podcasts, focusing on gold, silver, & bronze ICP segments.
* Actively building infrastructure in Salesforce to improve data analytics, measure impact, & optimize performance.
* Jolie's dashboard reflects the diverse lead sources, & the team is working on connecting data points to measure account engagement, meetings booked, revenue, &other key metrics.
* Role of ABM tech, noting the importance of automation & tools in enhancing the efficiency of ABM strategies.
Have any feedback? Write to us at podcast@recotap.com
Post-Production: Kelkoo Productions. (kelkoo.productions@gmail.com)
The ABM Voice
Welcome to The ABM Voice, a podcast on Account-based Marketing and Experience!
B2B marketing & sales processes have been evolving in the last few years in response to change in buying patterns and increased digital adoption.
The Covid pandemic has expedited this shift and forced Marketing, Sales, and Revenue teams to redraw their old playbooks for a new world that has transformed itself for a digital-first or even digital-only buying experience. The ABM voice is a step towards democratizing Account-based Marketing and helping organizations Accomplish and Accelerate to the new way.
