Welcome to The ABM Voice, a podcast on Account-based Marketing and Experience!
B2B marketing & sales processes have been evolving in the last few years in response to change in buying patterns and increased digital adoption.
The Covid pandemic has expedited this shift and forced Marketing, Sales, and Revenue teams to redraw their old playbooks for a new world that has transformed itself for a digital-first or even digital-only buying experience. The ABM voice is a step towards democratizing Account-based Marketing and helping organizations Accomplish and Accelerate to the new way.
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Welcome to The ABM Voice, a podcast on Account-based Marketing and Experience!
B2B marketing & sales processes have been evolving in the last few years in response to change in buying patterns and increased digital adoption.
The Covid pandemic has expedited this shift and forced Marketing, Sales, and Revenue teams to redraw their old playbooks for a new world that has transformed itself for a digital-first or even digital-only buying experience. The ABM voice is a step towards democratizing Account-based Marketing and helping organizations Accomplish and Accelerate to the new way.
S02E19: Navigating ABM - Insights from a Marketing Journey with Mark Ogne of ABM Consortium
The ABM Voice
42 minutes
2 years ago
S02E19: Navigating ABM - Insights from a Marketing Journey with Mark Ogne of ABM Consortium
Show Profile
Welcome to the ABM Voice podcast where we interview leading B2B sales and marketing experts about their ideas, best practices, and the latest trends that can help you in your ABM journey.
Guest Profile
Mark Ogne is a B2B marketing expert and a growth catalyst for emerging and established businesses. He is also the founder of ABM Consortium, an advisory and consulting organization that helps B2B marketers achieve success with account-based marketing (ABM) best practices. He also served as the CMO of MRP, a leading provider of B2B martech and ad tech solutions. He has also been recognized for his thought leadership as a contributor to the bestselling book "The Social Employee," a winner of the 2015 "Top 50 Twitter EmployeeSEAL" award.
Linkedin: https://www.linkedin.com/in/markogne/
Company Website: https://www.accountbased.marketing/
Host Profile
Arun Gopalaswami, an ABM Evangelist, is the CEO of Recotap - a personalization-focused ABM product. Recotap, being an AI-powered Account-based Marketing platform, helps marketers to programmatically reach high-value Accounts, at scale, using the power of data and personalization. It has been purpose-built for B2B companies to boost their marketing effectiveness by 2X.
Previously, He had co-founded a for-profit social enterprise brand - MarketStreat - to facilitate direct market access to micro & small business owners using technology & digital interventions.
In his previous stints at corporate enterprises, he has worked extensively in identifying and delivering business values to his clients, including several Fortune 100 companies, in the Telecom, Banking, and Service industry verticals.
He is very happy to connect with like-minded folks who are interested in ABM and B2B marketing.
You can connect or follow his LinkedIn profile or even get in touch with him through Recotap.
LinkedIn: https://linkedin.com/in/arung
Company Website: https://www.recotap.com
Key Takeaways:
1. ABM Strategies and Research
2. Continuous Improvement and Challenges
3. Customer Portfolio Analysis and Targeting
4. Understanding Bad Revenue Deals
5. Customer Acquisition Process and Targeting
6. Determining the Right Accounts and ABM Playbook
7. Challenges and Success in ABM
8. Advice for Aspiring Marketers
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Have any feedback?
Write to us at podcast@recotap.com ………………………………………………….………………
Post-Production: Kelkoo Productions. (kelkoo.productions@gmail.com) Audio Credits: Space by Music Unlimited
The ABM Voice
Welcome to The ABM Voice, a podcast on Account-based Marketing and Experience!
B2B marketing & sales processes have been evolving in the last few years in response to change in buying patterns and increased digital adoption.
The Covid pandemic has expedited this shift and forced Marketing, Sales, and Revenue teams to redraw their old playbooks for a new world that has transformed itself for a digital-first or even digital-only buying experience. The ABM voice is a step towards democratizing Account-based Marketing and helping organizations Accomplish and Accelerate to the new way.
