Welcome to The ABM Voice, a podcast on Account-based Marketing and Experience!
B2B marketing & sales processes have been evolving in the last few years in response to change in buying patterns and increased digital adoption.
The Covid pandemic has expedited this shift and forced Marketing, Sales, and Revenue teams to redraw their old playbooks for a new world that has transformed itself for a digital-first or even digital-only buying experience. The ABM voice is a step towards democratizing Account-based Marketing and helping organizations Accomplish and Accelerate to the new way.
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Welcome to The ABM Voice, a podcast on Account-based Marketing and Experience!
B2B marketing & sales processes have been evolving in the last few years in response to change in buying patterns and increased digital adoption.
The Covid pandemic has expedited this shift and forced Marketing, Sales, and Revenue teams to redraw their old playbooks for a new world that has transformed itself for a digital-first or even digital-only buying experience. The ABM voice is a step towards democratizing Account-based Marketing and helping organizations Accomplish and Accelerate to the new way.
S02E18: Revolutionizing Healthcare Marketing with Adam Turinas of Health Launchpad
The ABM Voice
41 minutes
2 years ago
S02E18: Revolutionizing Healthcare Marketing with Adam Turinas of Health Launchpad
Show Profile
Welcome to the ABM Voice podcast where we interview leading B2B sales and marketing experts about their ideas, best practices, and the latest trends that can help you in your ABM journey.
Guest Profile:
Adam Turinas is the CEO and founder of Health Launchpad, a marketing consulting firm based in Austin, Texas, specializing in helping health tech firms implement Account-Based Marketing (ABM) strategies to improve results. Adam's background is primarily in marketing, particularly in B2B technology and he ventured into healthcare due to the need for better communication between doctors and hospitals. He and his team developed a healthcare communication application, successfully selling it to numerous hospitals and healthcare systems, eventually leading to the creation of Unify Health. Later, founded Health Launchpad, focusing on ABM for healthcare technology companies targeting hospitals. He is the author of the book 'Total Customer Growth' where he talks about ABM and answers the questions related to it.
Linkedin: https://www.linkedin.com/in/adamturinas/
Company Website: https://healthlaunchpad.com/
Email Address: adam@healthlaunchpad.com
His book "Total Customer Growth [https://healthlaunchpad.com/get-account-based-marketing-book/]"
Host Profile:
Arun Gopalaswami, an ABM Evangelist, is the CEO of Recotap - a personalization-focused ABM product. Recotap, being an AI-powered Account-based Marketing platform, helps marketers to programmatically reach high-value Accounts, at scale, using the power of data and personalization. It has been purpose-built for B2B companies to boost their marketing effectiveness by 2X.
Previously, He had co-founded a for-profit social enterprise brand - MarketStreat - to facilitate direct market access to micro & small business owners using technology & digital interventions.
In his previous stints at corporate enterprises, he has worked extensively in identifying and delivering business values to his clients, including several Fortune 100 companies, in the Telecom, Banking, and Service industry verticals.
He is very happy to connect with like-minded folks who are interested in ABM and B2B marketing. You can connect or follow his LinkedIn profile or even get in touch with him through Recotap.
LinkedIn: https://linkedin.com/in/arung
Company Website: https://www.recotap.com
Key Takeaways
1. Challenges in Healthcare Marketing
2. Physician-Hospital Relationship
3. Implementing ABM in Healthcare
4. Vertical Focus and Total Customer Growth
5. Identifying In-Market Accounts
6. Introduction to FinTech and Target Audience
7. Audience Engagement in Healthcare
8. Client Acquisition Process
9. Buyer Journey Development
10. Sales Cycle and Engaging Prospects
11. ABM Tools and Effectiveness
12. Incorporating SDRs in ABM
13. Social Selling and Best Practices
14. Making the Ask
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Have any feedback?
Write to us at podcast@recotap.com ………………………………………………….………………
Post-Production: Kelkoo Productions. (kelkoo.productions@gmail.com) Audio Credits: Space by Music Unlimited
The ABM Voice
Welcome to The ABM Voice, a podcast on Account-based Marketing and Experience!
B2B marketing & sales processes have been evolving in the last few years in response to change in buying patterns and increased digital adoption.
The Covid pandemic has expedited this shift and forced Marketing, Sales, and Revenue teams to redraw their old playbooks for a new world that has transformed itself for a digital-first or even digital-only buying experience. The ABM voice is a step towards democratizing Account-based Marketing and helping organizations Accomplish and Accelerate to the new way.
