Welcome to The ABM Voice, a podcast on Account-based Marketing and Experience!
B2B marketing & sales processes have been evolving in the last few years in response to change in buying patterns and increased digital adoption.
The Covid pandemic has expedited this shift and forced Marketing, Sales, and Revenue teams to redraw their old playbooks for a new world that has transformed itself for a digital-first or even digital-only buying experience. The ABM voice is a step towards democratizing Account-based Marketing and helping organizations Accomplish and Accelerate to the new way.
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with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to The ABM Voice, a podcast on Account-based Marketing and Experience!
B2B marketing & sales processes have been evolving in the last few years in response to change in buying patterns and increased digital adoption.
The Covid pandemic has expedited this shift and forced Marketing, Sales, and Revenue teams to redraw their old playbooks for a new world that has transformed itself for a digital-first or even digital-only buying experience. The ABM voice is a step towards democratizing Account-based Marketing and helping organizations Accomplish and Accelerate to the new way.
S02E13: In Conversation with Mason Cosby of Sales Assembly & Scrappy ABM
The ABM Voice
49 minutes
2 years ago
S02E13: In Conversation with Mason Cosby of Sales Assembly & Scrappy ABM
Welcome to another exciting episode of the ABM Voice podcast. Join your host, Arun Gopalaswami (CEO of Recotap), as he interviews leading B2B sales and marketing experts to bring their ideas, best practices, and the latest trends to help you excel in your role.
In this episode, Arun speaks with Mason Cosby, Director of Demand Generation at Sales Assembly - who provides the foundation for Modern Skill Development and elevating your GTM team's performance with persona-specific skill development, strategic enablement resources, and an engaging learning experience – for ALL roles, through one simple membership. He is also the founder of Scrappy ABM - a boutique consulting firm that specializes in strategic execution with limited resources and he also hosts the Scrappy ABM podcast.
You can know more about Ryan by checking out his Linkedin profile [https://www.linkedin.com/in/masoncosby] or company websites:
* Sales Assembly [https://www.salesassembly.com/]
* Scrappy ABM [https://scrappyabm.com/]
Tune in and listen to this episode and do give us your feedback at the podcast service of your choice or mail us at podcast@recotap.com. You can share the link with your peers and share the knowledge of how ABM is one of the most effective B2B marketing strategies.
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Credits
Host: Arun Gopalaswami [https://linkedin.com/in/arung], CEO & Co-Founder of Recotap [https://www.recotap.com/], and an ABM Evangelist.
Post-Production: Kelkoo Productions. (kelkoo.productions@gmail.com)
You can email us at podcast@recotap.com
Audio Credits:
Intro Music: Space by Music Unlimited [https://pixabay.com/music/upbeat-space-120280/]
The ABM Voice
Welcome to The ABM Voice, a podcast on Account-based Marketing and Experience!
B2B marketing & sales processes have been evolving in the last few years in response to change in buying patterns and increased digital adoption.
The Covid pandemic has expedited this shift and forced Marketing, Sales, and Revenue teams to redraw their old playbooks for a new world that has transformed itself for a digital-first or even digital-only buying experience. The ABM voice is a step towards democratizing Account-based Marketing and helping organizations Accomplish and Accelerate to the new way.
