Welcome to The ABM Voice, a podcast on Account-based Marketing and Experience!
B2B marketing & sales processes have been evolving in the last few years in response to change in buying patterns and increased digital adoption.
The Covid pandemic has expedited this shift and forced Marketing, Sales, and Revenue teams to redraw their old playbooks for a new world that has transformed itself for a digital-first or even digital-only buying experience. The ABM voice is a step towards democratizing Account-based Marketing and helping organizations Accomplish and Accelerate to the new way.
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Welcome to The ABM Voice, a podcast on Account-based Marketing and Experience!
B2B marketing & sales processes have been evolving in the last few years in response to change in buying patterns and increased digital adoption.
The Covid pandemic has expedited this shift and forced Marketing, Sales, and Revenue teams to redraw their old playbooks for a new world that has transformed itself for a digital-first or even digital-only buying experience. The ABM voice is a step towards democratizing Account-based Marketing and helping organizations Accomplish and Accelerate to the new way.
S02E12: In Conversation with Shahin Hoda of xGrowth
The ABM Voice
24 minutes
2 years ago
S02E12: In Conversation with Shahin Hoda of xGrowth
Welcome to another exciting episode of the ABM Voice podcast. Join your host, Arun Gopalaswami (CEO of Recotap), as he interviews leading B2B sales and marketing experts to bring their ideas, best practices, and the latest trends to help you excel in your role.
In this episode, Arun speaks with Shahin Hoda, Founder and Director of growth at xGrowth - the B2B tech marketing agency that helps build a predictable pipeline of high-quality prospects through Account-Based Marketing (ABM). Shahin and his team help B2B companies develop and execute targeted, creative, and hyper-personalized campaigns to land and expand to larger deals.
You can know more about Shahin by checking out his LinkedIn profile [https://www.linkedin.com/in/shoda/] or company website [https://xgrowth.com.au/].
Tune in and listen to this episode and do give us your feedback at the podcast service of your choice or mail us at podcast@recotap.com. You can share the link with your peers and share the knowledge of how ABM is one of the most effective B2B marketing strategies.
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Credits
Host: Arun Gopalaswami [https://linkedin.com/in/arung], CEO & Co-Founder of Recotap [https://www.recotap.com/], and an ABM Evangelist.
Post-Production: Kelkoo Productions. (kelkoo.productions@gmail.com)
You can email us at podcast@recotap.com
Audio Credits:
Intro Music: Space by Music Unlimited [https://pixabay.com/music/upbeat-space-120280/]
The ABM Voice
Welcome to The ABM Voice, a podcast on Account-based Marketing and Experience!
B2B marketing & sales processes have been evolving in the last few years in response to change in buying patterns and increased digital adoption.
The Covid pandemic has expedited this shift and forced Marketing, Sales, and Revenue teams to redraw their old playbooks for a new world that has transformed itself for a digital-first or even digital-only buying experience. The ABM voice is a step towards democratizing Account-based Marketing and helping organizations Accomplish and Accelerate to the new way.
