Welcome to The ABM Voice, a podcast on Account-based Marketing and Experience!
B2B marketing & sales processes have been evolving in the last few years in response to change in buying patterns and increased digital adoption.
The Covid pandemic has expedited this shift and forced Marketing, Sales, and Revenue teams to redraw their old playbooks for a new world that has transformed itself for a digital-first or even digital-only buying experience. The ABM voice is a step towards democratizing Account-based Marketing and helping organizations Accomplish and Accelerate to the new way.
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Welcome to The ABM Voice, a podcast on Account-based Marketing and Experience!
B2B marketing & sales processes have been evolving in the last few years in response to change in buying patterns and increased digital adoption.
The Covid pandemic has expedited this shift and forced Marketing, Sales, and Revenue teams to redraw their old playbooks for a new world that has transformed itself for a digital-first or even digital-only buying experience. The ABM voice is a step towards democratizing Account-based Marketing and helping organizations Accomplish and Accelerate to the new way.
S02E08 In Conversation with Fes Askari of Strategicabm - the Account-based Marketing Agency
The ABM Voice
41 minutes
2 years ago
S02E08 In Conversation with Fes Askari of Strategicabm - the Account-based Marketing Agency
Welcome to another exciting episode of the ABM Voice podcast. Join your host, Arun Gopalaswami (CEO of Recotap), as he interviews leading B2B sales and marketing experts to bring their ideas, best practices, and the latest trends to help you excel in your role.
In this episode, Arun speaks with Fes Askari, Director of Sales & Strategic Accounts at strategicabm - the Account-based Marketing Agency. Fes and his team partners exclusively with B2B technology brands to help them win, grow, and retain their most important accounts. They design their ABM services to help their clients achieve their strategic business goals.
You can know more about Fes by checking out his Linkedin [https://www.linkedin.com/in/fesaskari/] profile or company website [https://www.strategicabm.com].
Tune in and listen to this episode and do give us your feedback at the podcast service of your choice or mail us at podcast@recotap.com.
You can share the link provided to your peers and share the knowledge of how ABM is one of the most effective B2B marketing strategies.
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Credits
Host: Arun Gopalaswami [https://linkedin.com/in/arung], CEO & Co-Founder of Recotap [https://www.recotap.com/], and an ABM Evangelist.
Post-Production: Kelkoo Productions (kelkoo.productions@gmail.com)
You can email us at podcast@recotap.com
Audio Credits:
INTRO Music: Space [https://pixabay.com/music/upbeat-space-120280/] by Music Unlimited
The ABM Voice
Welcome to The ABM Voice, a podcast on Account-based Marketing and Experience!
B2B marketing & sales processes have been evolving in the last few years in response to change in buying patterns and increased digital adoption.
The Covid pandemic has expedited this shift and forced Marketing, Sales, and Revenue teams to redraw their old playbooks for a new world that has transformed itself for a digital-first or even digital-only buying experience. The ABM voice is a step towards democratizing Account-based Marketing and helping organizations Accomplish and Accelerate to the new way.
