Welcome to The ABM Voice, a podcast on Account-based Marketing and Experience!
B2B marketing & sales processes have been evolving in the last few years in response to change in buying patterns and increased digital adoption.
The Covid pandemic has expedited this shift and forced Marketing, Sales, and Revenue teams to redraw their old playbooks for a new world that has transformed itself for a digital-first or even digital-only buying experience. The ABM voice is a step towards democratizing Account-based Marketing and helping organizations Accomplish and Accelerate to the new way.
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Welcome to The ABM Voice, a podcast on Account-based Marketing and Experience!
B2B marketing & sales processes have been evolving in the last few years in response to change in buying patterns and increased digital adoption.
The Covid pandemic has expedited this shift and forced Marketing, Sales, and Revenue teams to redraw their old playbooks for a new world that has transformed itself for a digital-first or even digital-only buying experience. The ABM voice is a step towards democratizing Account-based Marketing and helping organizations Accomplish and Accelerate to the new way.
S02E07 In Conversation with Niels van Melick of Leadwave.io
The ABM Voice
40 minutes
2 years ago
S02E07 In Conversation with Niels van Melick of Leadwave.io
Welcome to another exciting episode of the ABM Voice podcast. Join your host, Arun Gopalaswami (CEO of Recotap), as he interviews leading B2B sales and marketing experts to bring their ideas, best practices, and the latest trends to help you excel in your role.
In this episode, Arun speaks with Neils van Melick, Founder and Head of Content of Leadwave.io, a company that provides thought leadership content for B2B tech. He leads a team of specialist B2B tech writers, editors, and strategists who interviews a company's experts & executives and then turn their insights into high-impact content. Leadwave.io is a content partner operating like a flexible & scalable extension of a company's content team.
You can know more about Niels by checking out his Linkedin profile (https://www.linkedin.com/in/nielsvanmelick) or company website (https://leadwave.io/).
Tune in and listen to this episode and do give us your feedback at the podcast service of your choice or mail us at podcast@recotap.com.
You can share the link provided to your peers and share the knowledge of how ABM is one of the most effective B2B marketing strategies.
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Credits
Host: Arun Gopalaswami (https://linkedin.com/in/arung), CEO & Co-Founder of Recotap (https://www.recotap.com/), and an ABM Evangelist.
Post-Production: Kelkoo Productions. (kelkoo.productions@gmail.com)
You can email us at podcast@recotap.com Audio Credits: INTRO Music: Space by Music Unlimited (https://pixabay.com/music/upbeat-space-120280/)
The ABM Voice
Welcome to The ABM Voice, a podcast on Account-based Marketing and Experience!
B2B marketing & sales processes have been evolving in the last few years in response to change in buying patterns and increased digital adoption.
The Covid pandemic has expedited this shift and forced Marketing, Sales, and Revenue teams to redraw their old playbooks for a new world that has transformed itself for a digital-first or even digital-only buying experience. The ABM voice is a step towards democratizing Account-based Marketing and helping organizations Accomplish and Accelerate to the new way.
