Welcome to The ABM Voice, a podcast on Account-based Marketing and Experience!
B2B marketing & sales processes have been evolving in the last few years in response to change in buying patterns and increased digital adoption.
The Covid pandemic has expedited this shift and forced Marketing, Sales, and Revenue teams to redraw their old playbooks for a new world that has transformed itself for a digital-first or even digital-only buying experience. The ABM voice is a step towards democratizing Account-based Marketing and helping organizations Accomplish and Accelerate to the new way.
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Welcome to The ABM Voice, a podcast on Account-based Marketing and Experience!
B2B marketing & sales processes have been evolving in the last few years in response to change in buying patterns and increased digital adoption.
The Covid pandemic has expedited this shift and forced Marketing, Sales, and Revenue teams to redraw their old playbooks for a new world that has transformed itself for a digital-first or even digital-only buying experience. The ABM voice is a step towards democratizing Account-based Marketing and helping organizations Accomplish and Accelerate to the new way.
S02E05: In Conversation with Cristina Daroca of Riverbed Technology
The ABM Voice
43 minutes
2 years ago
S02E05: In Conversation with Cristina Daroca of Riverbed Technology
Welcome to another exciting episode of the ABM Voice podcast. Join your host, Arun Gopalaswami (CEO of Recotap), as he interviews leading B2B sales and marketing experts to bring their ideas, best practices, and the latest trends to help you excel in your role.
In this episode, Arun speaks with Cristina Daroca, the Senior Marketing Director of Riverbed Technologies. She has been a staunch pillar for many ABM marketeers over the years and she was one of the few who started working in ABM way before any one knew what it was and what it stood for unlike now. Cristina has been very kind of sharing her thoughts and inputs here with us today.
You can know more about Cristina by checking out her Linkedin profile [https://www.linkedin.com/in/cristinadaroca/] or her company website [https://www.riverbed.com/].
Tune in and listen to this episode and do give us your feedback at the podcast service of your choice or mailing us at podcast@recotap.com.
You can share the link [https://zencastr.com/embed/fEGN7doe] provided to your peers and share the knowledge of how ABM is one of the most effective B2B marketing strategies.
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Credits
Host: Arun Gopalaswami [https://linkedin.com/in/arung], CEO & Co-Founder of Recotap and an ABM Evangelist.
Post-Production: Hanfas Backer, Kelkoo Productions. (kelkoo.productions@gmail.com)
You can email us at podcast@recotap.com
Audio Credits:
SOUND FX: Vibraphone Transition Music Cue from DanjFilms [https://pixabay.com/sound-effects/vibraphone-transition-music-cue-14487/]
INTRO & OUTRO Music: Space by Music Unlimited [https://pixabay.com/music/upbeat-space-120280/]
The ABM Voice
Welcome to The ABM Voice, a podcast on Account-based Marketing and Experience!
B2B marketing & sales processes have been evolving in the last few years in response to change in buying patterns and increased digital adoption.
The Covid pandemic has expedited this shift and forced Marketing, Sales, and Revenue teams to redraw their old playbooks for a new world that has transformed itself for a digital-first or even digital-only buying experience. The ABM voice is a step towards democratizing Account-based Marketing and helping organizations Accomplish and Accelerate to the new way.
