IPv4 lease has become a viable solution for many enterprises that have been directly impacted by the global IPv4 shortage crisis. Unfortunately, IPv4 monetization has its risks related to abusive and illegal activities, which may affect the overall IP reputation. The topics of IP abuse and reputation management are crucial for every IP market player who wants to monetize unused IP addresses and maximize profit, as well as business owners who are searching for reliable IP addresses. Let's listen to Laura Atkins, who shares her thoughts on new customer onboarding KYC processes, and Aistis Zenkevicius, who provides his insights into reducing spam and abuse cases in any network.