Meta Platforms ($META) is a social-media giant — born as Facebook, now reaching over 3 billion daily users — that prints cash through an ad-driven engine (over 97% of revenue) while simultaneously pouring billions into a visionary but costly metaverse bet. In this episode we unpack its dominant ad business, the Reality Labs drain, and the strategic tension between short-term profitability and long-term reinvention. Facing fierce rivals — TikTok for attention, YouTube for video, Amazon for advertising — plus escalating global regulation (think the EU’s Digital Markets Act), Meta sits at a high-risk, high-reward crossroads: can AI improvements and a successful pivot to the next computing platform justify the massive spending, or will mounting competition and regulatory limits clip its wings?

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