In today's episode, our guest Ashiish Patil - author of the book Branded Content Boss, spills the beans on branded content and Bollywood Watch as we talk about - 🧩 His journey as a proud autistic dad, working on branded content in the mental health space, and a life as a late diagnosed autistic himself. 📹 90-min brand sponsored videos disguised as movies : from the likes of Barbie, to Mere Dad ki Maruti. These blockbusters are works of art in the branding space 🎶 The work that goes into creating catchy brand jingles from Washing Powder Nirma to We're the Blackberry Boys, and My Name is Ranveer Ching Watch the full video to see the deep-dive into branding 📹