As we come out of the pandemic there’s expected to be a sizeable economic boom. But in order for you and your company to benefit fully from it there is one key quality which will determine just how well you do... Adaptability will be the deciding factor, but ahead of that you need to have a clear understanding of what you’ll need to re-think and re-evaluate. By contrast, inflexibility and blindly continuing with the same approach and processes for Sales & Marketing is not just ill advi...
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As we come out of the pandemic there’s expected to be a sizeable economic boom. But in order for you and your company to benefit fully from it there is one key quality which will determine just how well you do... Adaptability will be the deciding factor, but ahead of that you need to have a clear understanding of what you’ll need to re-think and re-evaluate. By contrast, inflexibility and blindly continuing with the same approach and processes for Sales & Marketing is not just ill advi...
Your funnel, or specifically your marketing funnel map is supposed to be your definitive guide for how leads eventually become customers. But what if that map is not a true representation of how things are, and how things work in the real word? What if there were certain assumptions or biases at play when it was conceived and codified? And have you ever challenged yourself to find discrepancies in it? According the latest research where 2.5% conversion rates on content driven funnels are ...
THE 414 - B2B Marketing Podcast
As we come out of the pandemic there’s expected to be a sizeable economic boom. But in order for you and your company to benefit fully from it there is one key quality which will determine just how well you do... Adaptability will be the deciding factor, but ahead of that you need to have a clear understanding of what you’ll need to re-think and re-evaluate. By contrast, inflexibility and blindly continuing with the same approach and processes for Sales & Marketing is not just ill advi...
