As we come out of the pandemic there’s expected to be a sizeable economic boom. But in order for you and your company to benefit fully from it there is one key quality which will determine just how well you do... Adaptability will be the deciding factor, but ahead of that you need to have a clear understanding of what you’ll need to re-think and re-evaluate. By contrast, inflexibility and blindly continuing with the same approach and processes for Sales & Marketing is not just ill advi...
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As we come out of the pandemic there’s expected to be a sizeable economic boom. But in order for you and your company to benefit fully from it there is one key quality which will determine just how well you do... Adaptability will be the deciding factor, but ahead of that you need to have a clear understanding of what you’ll need to re-think and re-evaluate. By contrast, inflexibility and blindly continuing with the same approach and processes for Sales & Marketing is not just ill advi...
Washing the dishes and dealing with data have something in common. Unless you wash the dishes you’ll be in trouble the next time that you want to eat. The same is true for your marketing data. A mistake which a lot of marketers fall into is focusing on metrics, as apposed to owned data. Metrics such as email open rates and website bounce times are useful. But your true customer data needs to be embraced, loved and close attention be paid to it. Poor quality, inaccurate, and old data is ...
THE 414 - B2B Marketing Podcast
As we come out of the pandemic there’s expected to be a sizeable economic boom. But in order for you and your company to benefit fully from it there is one key quality which will determine just how well you do... Adaptability will be the deciding factor, but ahead of that you need to have a clear understanding of what you’ll need to re-think and re-evaluate. By contrast, inflexibility and blindly continuing with the same approach and processes for Sales & Marketing is not just ill advi...
