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THE 414 - B2B Marketing Podcast
James Rostance
88 episodes
3 months ago
As we come out of the pandemic there’s expected to be a sizeable economic boom. But in order for you and your company to benefit fully from it there is one key quality which will determine just how well you do... Adaptability will be the deciding factor, but ahead of that you need to have a clear understanding of what you’ll need to re-think and re-evaluate. By contrast, inflexibility and blindly continuing with the same approach and processes for Sales & Marketing is not just ill advi...
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Marketing
Business,
Entrepreneurship
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As we come out of the pandemic there’s expected to be a sizeable economic boom. But in order for you and your company to benefit fully from it there is one key quality which will determine just how well you do... Adaptability will be the deciding factor, but ahead of that you need to have a clear understanding of what you’ll need to re-think and re-evaluate. By contrast, inflexibility and blindly continuing with the same approach and processes for Sales & Marketing is not just ill advi...
Show more...
Marketing
Business,
Entrepreneurship
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Strategic TV Advertising For B2B Marketers
THE 414 - B2B Marketing Podcast
42 minutes
4 years ago
Strategic TV Advertising For B2B Marketers
Connected TV , or CTV for short is how nearly the majority of us watch or consume television. Previously, television advertising only really suited B2C brands. But CTV offers advertisers the ability to target customers in a way which traditional linear broadcast television never could. With online advertising becoming more crowded by the day, CTV offers the opportunity for more focused attention in a relatively uncluttered space. So if you’re up for exploring new possibilities, you may we...
THE 414 - B2B Marketing Podcast
As we come out of the pandemic there’s expected to be a sizeable economic boom. But in order for you and your company to benefit fully from it there is one key quality which will determine just how well you do... Adaptability will be the deciding factor, but ahead of that you need to have a clear understanding of what you’ll need to re-think and re-evaluate. By contrast, inflexibility and blindly continuing with the same approach and processes for Sales & Marketing is not just ill advi...