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THE 414 - B2B Marketing Podcast
James Rostance
88 episodes
3 months ago
As we come out of the pandemic there’s expected to be a sizeable economic boom. But in order for you and your company to benefit fully from it there is one key quality which will determine just how well you do... Adaptability will be the deciding factor, but ahead of that you need to have a clear understanding of what you’ll need to re-think and re-evaluate. By contrast, inflexibility and blindly continuing with the same approach and processes for Sales & Marketing is not just ill advi...
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Marketing
Business,
Entrepreneurship
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As we come out of the pandemic there’s expected to be a sizeable economic boom. But in order for you and your company to benefit fully from it there is one key quality which will determine just how well you do... Adaptability will be the deciding factor, but ahead of that you need to have a clear understanding of what you’ll need to re-think and re-evaluate. By contrast, inflexibility and blindly continuing with the same approach and processes for Sales & Marketing is not just ill advi...
Show more...
Marketing
Business,
Entrepreneurship
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Steal Like A Scientist To Optimise Conversation Rates
THE 414 - B2B Marketing Podcast
43 minutes
4 years ago
Steal Like A Scientist To Optimise Conversation Rates
The most expensive way of testing anything is to launch it and to see if it works. However, that’s often how things are done when it comes to new campaigns and website launchesScientists base everything they do on the relentless testing of ideas to either prove or disprove concepts BEFORE rolling them out. So as a marketer, if you strongly commit to testing as you develop projects you’ll be ever closers to being a genius scientist yourself. And at the same time, what ever you do ultimately ...
THE 414 - B2B Marketing Podcast
As we come out of the pandemic there’s expected to be a sizeable economic boom. But in order for you and your company to benefit fully from it there is one key quality which will determine just how well you do... Adaptability will be the deciding factor, but ahead of that you need to have a clear understanding of what you’ll need to re-think and re-evaluate. By contrast, inflexibility and blindly continuing with the same approach and processes for Sales & Marketing is not just ill advi...