Ella Thirsty is a force to be reckoned with. She spent 10 + years working the PR side for companies like Beauty Seen, L’Oreal, and Cult Beauty and most notably played a leading role in the introduction of Rihanna’s Fenty Beauty to the UK market. During this time, working with household names, she became an expert in all things marketing, brand relations, and furthering her accounts to a targeted audience. It was during the pandemic that she felt inspired to start her own agency, and Thirsty the agency was born. Repping brands like Saie Beauty, Bread, and Glow Recipe, she’s carved out a space for herself and brought a new perspective to the industry from the agency side. Current, refreshing, and unique are words that come to mind when thinking of the reputation Thirsty have established in just 3 years.   The events they put on deserve a written piece of their own.    We dive into the importance of working in an industry before starting your own venture, how she’s navigated being a woman of color in predominantly white setting, and the importance of carving out your own lane when one isn’t paved out for you.   So grab your matcha, open your notes app, and get ready to receive all the insider tea from the PR IT girl herself.