88 - Book Review: This is Marketing

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The 31.5 Guy Podcast

Rounak Bose

101 episodes

3 days ago

Design isn't just for designers. Join host Rounak Bose as he leads a life of design, to help you, lead a well-designed life. The 31.5 Guy Podcast is an ever-growing collection of tit-bits, to help you better understand the intricacies of good design and a good life. New episodes every week.

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88 - Book Review: This is Marketing

The 31.5 Guy Podcast

5 minutes 32 seconds

4 years ago

88 - Book Review: This is Marketing

"It's not for you" - we are clearly not supposed to say that to anyone. But if you want to succeed, you must. Because in doing so, not only are your showing immense respect for those people who have been the target recipients of your product, but also those who have not - because then clearly you do not wish to waste their time convincing them that it is indeed for them. All this and more, in this episode, as a review of the book, This is Marketing, by Seth Godin.

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You can find me at https://rounakbose.in

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The 31.5 Guy