Episode 154 | Side Quests

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The 30 Percent Podcast

151 episodes

6 days ago

The 30 Percent Podcast is a podcast that focuses on the Kenyan music industry. The name is derived from the astonishing stat that between 30% - 40% of music played on Kenyan radio stations is Kenyan. Our goal is to see this percentage go up significantly. We will also broadly discuss global music industry trends and contextualize them through the lens of two music producers based in Kenya.

Music Commentary

Music

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Music Commentary

Music

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Episode 154 | Side Quests

The 30 Percent Podcast

1 hour 6 minutes 33 seconds

6 days ago

Episode 154 | Side Quests

We begin this episode by talking about the upcoming celebrity fight nights, and put in our predictions on who wins (10:11), We then discuss Toxic Lyrikali and VJ Patelos ongoing beef (21:38). Radio 254 announced their awards for 2025, and we review the list (38:38). Finally, we wrap up the episode with new music reviews and our pick of the week (52:05).

Intro: Nikita Kering, Max Kering, DJ Taric, Trill Xoe, Vic West, Omphile Mosome - "Pendana Nawe" produced by Vic West

Pick of the Week: Savinnah- "Hakika" produced by So Fresh

To bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.