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The 30 Percent Podcast
The 30 Percent Podcast
152 episodes
5 days ago
The 30 Percent Podcast is a podcast that focuses on the Kenyan music industry. The name is derived from the astonishing stat that between 30% - 40% of music played on Kenyan radio stations is Kenyan. Our goal is to see this percentage go up significantly. We will also broadly discuss global music industry trends and contextualize them through the lens of two music producers based in Kenya.
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Music Commentary
Music
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The 30 Percent Podcast is a podcast that focuses on the Kenyan music industry. The name is derived from the astonishing stat that between 30% - 40% of music played on Kenyan radio stations is Kenyan. Our goal is to see this percentage go up significantly. We will also broadly discuss global music industry trends and contextualize them through the lens of two music producers based in Kenya.
Show more...
Music Commentary
Music
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Episode 151 | Therapise Me
The 30 Percent Podcast
1 hour 8 minutes 23 seconds
1 month ago
Episode 151 | Therapise Me

We start with a conversation about growing old on the music industry leading to us talking about what we feel the industry needs (6:06),  also, "If you had a music label in Kenya, who would you sign?" (12:04). Next, Iyanii says he is being snubbed by event organisers and we then talk about what it takes to throw your own show (32:19). After that we talk about Bien on the 2026 Afronation lineup (47:23), and finally, new music reviews (50:22).

Intro: Buruklynboyz - "Kenyan Rap"

Pick of the Week: Muthoka, AUGUST IV - "Ni Yetu Si Wawili" produced by AUGUST IV

To bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.


The 30 Percent Podcast
The 30 Percent Podcast is a podcast that focuses on the Kenyan music industry. The name is derived from the astonishing stat that between 30% - 40% of music played on Kenyan radio stations is Kenyan. Our goal is to see this percentage go up significantly. We will also broadly discuss global music industry trends and contextualize them through the lens of two music producers based in Kenya.