What’s the secret to a great partnership? In a refreshingly honest chat, Heather Pertel, Rocketlane’s Head of Alliances, argues it’s all about the human element. Drawing on two decades in SaaS, she shares her journey and the powerful lesson behind her famous "no-assholes policy"—if you can’t build a genuine connection, the deal is destined to fail. This deep-dive covers everything from GTM strategy and navigating "co-opetition" to leveraging AI and building community. It’s a masterclass in how trust and relationships, not just revenue, are the true drivers of success in modern tech.