In this episode of The 22 Show, Tejas Kinger interviews Alex, a leader in the GTM space, discussing the evolution of go-to-market strategies for SaaS companies, the impact of AI, and the importance of understanding customer needs. Alex shares insights from his diverse background, including his journey from music production to tech, and emphasizes the significance of metrics, global strategies, and the balance between horizontal and vertical SaaS. The conversation also touches on the role of AI in enhancing sales processes and the importance of maintaining human connections in business.