One thing is to make users happy, another thing is to make revenue while doing it. And ultimately, if a product is to succeed as a business it needs to prove it is a business.

Get hands-on pointers on how to get started on your monetisation journey and which fall traps you want to avoid in order to keep your users happy - while charging money for using your product.

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And welcome to another episode of our 10-minute podcast with Jonas and myself. And today we're going to talk about revenues. Are they really that important? Um, so after COVID, a lot of companies have switched from growth to profitability and to focus on revenues and then, uh, you know, making the most of those revenues.

And it's been an issue for product management all along. Are we making money? How much are we making? Can we make some money? Will people pay? My personal view is always, has always been that everything we do is kind of academic, uh, you know, from job ladders to, uh, Jira structures to anything else. Until a user clicks on a button and gives us a credit card number.

And, and if I had to go back, you know, or, or at least from then onwards, I've always focused on, uh, making revenue early and, you know, it doesn't matter. If your revenue is big or small, what you need to prove to yourself, like actually for the starters, but then also, you know, to investors, to everyone else is, are you able to convert the value that you create into monetary terms? And it's an interesting one because a lot of, you know, a lot of things they like build it and they will come or, you know, generate traffic first, which has value, but also you need to prove you need to de-risk quite early. And we said this, this just a few minutes ago, de-risking early, uh, the, the revenue part is actually, I think quite high on my agenda these days.

And, and obviously there are cases where, where your product doesn't marry merit, uh, monetization review, uh, in the early phases, but at some point during a product life cycle, uh, 99% of our products will have to face that head on, uh, and to your point, testing an experimental approach is very often, uh, a very good way of approaching that. As a product leader, you need to review what's your business model. What are you selling? And in effect, right? One thing is user growth, uh, but your, your business model might, uh, be more justified towards advertising, right? While you're selling eyeballs.

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