Margaret Heffernan is a pioneering business leader, author, and thinker who has transformed the way we approach leadership, innovation, and uncertainty. She began her career producing TV and radio for the BBC before going on to become CEO of several US companies. She was named one of the "Top 100 Media Executives" by The Hollywood Reporter.

Margaret is currently a Professor of Practice at the University of Bath School of Management, and in 2023, she was inducted into the Thinkers50 Hall of Fame for her enduring contribution to management thinking. She has authored several bestsellers, including A Bigger Prize, Uncharted, and Willful Blindness, which was recognised as one of the most important business books of the decade by the Financial Times.

In her writing, Margaret challenges conventional business wisdom and advocates for collaboration, creativity, and resilience in an unpredictable world. Her TED talks have garnered over fifteen million views globally, sparking discussions on why we ignore obvious risks and how small organisational changes can lead to profound results. Her new book, Embracing Uncertainty, will be published in March 2025.

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