It’s easy to tell when you don’t have product-market fit: No one’s buying what you’re selling. What’s trickier is when founders “hallucinate” product-market fit—mistaking early sales growth for true PMF. Getting customers is crucial, but there are more important things to measure before you declare “mission accomplished” on product-market fit. In this episode, Steli shares the most common mistakes startups make when measuring product-market fit.
All content for The 0 to $30 Million Blueprint is the property of Close and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
It’s easy to tell when you don’t have product-market fit: No one’s buying what you’re selling. What’s trickier is when founders “hallucinate” product-market fit—mistaking early sales growth for true PMF. Getting customers is crucial, but there are more important things to measure before you declare “mission accomplished” on product-market fit. In this episode, Steli shares the most common mistakes startups make when measuring product-market fit.
Founder-Led Content: A Secret Weapon for Startup Growth
The 0 to $30 Million Blueprint
32 minutes
12 months ago
Founder-Led Content: A Secret Weapon for Startup Growth
Steli was one of the first SaaS founders to use founder-led content marketing to build an online audience that translated directly into revenue. Hear how he turned his subject matter expertise into a content engine that's been fueling Close's growth organically for years. Learn how you can build an authentic founder brand and use your content to build and scale your business.
The 0 to $30 Million Blueprint
It’s easy to tell when you don’t have product-market fit: No one’s buying what you’re selling. What’s trickier is when founders “hallucinate” product-market fit—mistaking early sales growth for true PMF. Getting customers is crucial, but there are more important things to measure before you declare “mission accomplished” on product-market fit. In this episode, Steli shares the most common mistakes startups make when measuring product-market fit.
