Ps Rich emphasizes that both good and bad times are temporary, drawing on biblical texts and personal experiences to illustrate his points. He encourages his audience to focus on the eternal and unseen, as advised in scripture, to navigate through hardships with faith. The story of Job and King David to reinforce the message that difficulties will pass and that faith and wisdom grow through trials. Regardless of their current struggles or successes, these circumstances will change, and it's important to rely on faith to guide them through these transitions.