Rich Wilkerson, in his segment "That's Rich," discusses the importance of seeking deliverance through prayer, especially during Christmas week. He references a statement from King Solomon in Proverbs, emphasizing the folly of trusting solely in one's own heart and the wisdom in walking with God for deliverance. Wilkerson highlights a lesser-known prayer by an anonymous Roman Catholic priest, which focuses on humility and selflessness, asking Jesus for deliverance from personal desires and fears while praying for the grace to prioritize others' needs and spiritual growth over one's own. He concludes by encouraging listeners to aspire to be like Jesus, suggesting that true accomplishment in life comes from embodying Christ-like qualities, and wraps up with a Christmas greeting.