In this episode, Viya shares the inspiration behind her name and her childhood recollections of aunties and uncles singing a song (Madilu System - Biya) to her, which she learned that she was named after. Viya also shares her experiences of name mispronunciation, and the importance of reputation building and how a name is so much more than just a combination of letters.

Viya Nsumbu, founder of VMN Communications, is a reputation expert committed to authentic communications. With experience spanning multinational corporations, arts, culture and politics, we advise brands and senior leaders at their most critical moments. Over the course of her career, Viya has provided strategic counsel to and led campaigns for Unilever, PayPal, the UK’s Independent Scrutiny and Oversight Board, The Ford Foundation, and UN Women. She is a regular speaker, mentor, and has served as a judge at the Purpose Awards EMEA. She is a Trustee at UP Projects, a socially-engaged public arts charity.