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Two marketing besties with the gift of gab talk bi-weekly-ish.
Amrita Mathur is a badass. As the VP of Marketing at ClickUp and former VP of Marketing at Superside, she knows exactly what it takes to grow teams and revenue at high-growth, high-value startups.
After Wayne-ing and Garth-ing out a bit (we're not worthy!) Jess and Susan chatted with Amrita about:
* Her 30/60/90 plan at ClickUp [4:37]
* Why every marketing team needs someone with an economist's brain [10:33]
* Why Payback Period is her one metric to rule them all [12:44]
* How she thinks about pipe and fuel instead of organic and paid [22:30]
* How her team at Superside balanced quality, creativity, and speed [24:35]
* Where to begin with content when you're starting from nothing [31:39]
* What to do when a program fails [39:13]
That's Marketing, Baby is sponsored by the incredible people at ércule (ercule.co) and Teal (tealhq.com).
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That's Marketing, Baby
Two marketing besties with the gift of gab talk bi-weekly-ish.
